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2019

Five Tips for Trade Show Success on a Small Budget by Rena Klingenberg

[Nov 16, 2006] No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:

1) Have a sales representative exhibit your line at a trade show. If you can't afford a booth and travel expenses, a sales rep who exhibits in trade shows or gift marts in your industry can present your product line without the cost of a full-fledged booth. An added benefit is that a professional sales rep has a network of connections and knows your market niche well, and is likely to be more experienced in selling and trade show dynamics than you are.

2) Rent a temporary space at a wholesale gift mart or showroom. You can plunge into wholesale shows inexpensively and without being present by renting a temporary space in a wholesale gift mart or showroom. For a monthly fee, you can display your products there for direct sales to retail shop owners. This is a good way not only to break into wholesaling on a small budget, but also to test new products.

3) Share a trade show booth and expenses with a related but non-competing business in your niche. This cost-cutting solution works especially well for one-person businesses. Besides saving money, additional benefits to a booth-sharing arrangement include access to each other's customers in the same market niche, and the convenience of having a knowledgeable person manning the booth when you need to take a break.

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About Rena Klingenberg
Rena Klingenberg is a jewelry artist and small business owner. Her websites, http://www.trade-show-booth-display.com and http://www.home-jewelry-business-success-tips.com , are filled with new success tips and articles to help other small businesses market their products.
The eye sees only what the mind is prepared to comprehend. - Henri Bergson
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