| • | Can You Survive Google's Jagger Update? by Craig Broadbent
Google recently carried out a major update on its ranking algorithm, dubbed "Jagger" by the SEO community. Many webmasters have been left scratching their heads, wondering why their websites are no longer appearing for search terms they previously ranked well for and gained traffic from. So what can you do in the aftermath of "Jagger", and how can you safeguard yourself from future updates?
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| • | ExactSeek Explained (Part 1) by Mel Strocen
Search engines basically cater to two audiences - webmasters and web searchers. Although there is an obvious overlap between the two groups, the latter dominates in numbers and most search engines bend over backwards to keep web searchers happy by continually tweaking search result algorithms. Webmasters, on the other hand, are more or less left to fend for themselves.
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| • | Press Releases Can Increase Search Engine Positioning by Karon Thackston
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward. taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is the "standard" route that press release distribution takes.
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| • | Search Engine-Library Meta Tags-Catalogue Meta Description-Sales Pitch by Annie Capil
There you are with your Web Site and absolutely no one knows your address.
What do you do next?
First: You must have Meta Tags
Second: Meta Description
Third: Search Engines
Fourth: An understanding of what each one is.
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| • | How to Get Your Web Site Listed in the Search Engine Directories by Herman Drost
Search engines are often confused as being the same as search directories.
A search engine is a web-based software tool that enables the user to locate sites and pages on the web based on the information they contain.
Search directories use people, so you are dependant on these editors to put in a description of your website that will cover the keyword phrases that you need. Therefore, before submitting your site to a directory think carefully about the description that you enter
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| • | Getting Your Site Seen by Search Engines by Karyn Greenstreet
Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results?
Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand how search engines add sites to their database. Then we'll cover some tips that you can put on your own website that will help you to get listed on search engines and get a higher ranking.
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| • | Search Engine Wars - Innovate To Survive in 2004 by Daria Goetsch
Search Engine Innovation For 2004
After being blind-sided by the Google Florida update, many webmasters and SEO's were reeling from the results. The message is clear: you can't rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels.
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| • | Search Engine Optimization Strategy: Website Design Techniques for Search EngineRanking Improvement by Scott F Geld
It is a must for you all to know, how do search engines work. Search engines are not human and they don’t scan the pages as we do. They are just robots, which work on the codes and mechanism implied upon them. If you have a small business website and are trying to close sales on a single visit from a customer, it is advisable that you don’t make a rich media enhancements like flash animation and excessive graphics, which result in slow page loading time and makes people run away.
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| • | Search Engine Predictions for 2004 by Mike Banks Valentine
After being asked to contribute some predictions for 2004 to a search engine newsletter, I found it so much fun to make my search cynicism tangible that I took it seriously.
What follows is at once silly and deadly serious as it simply follows the trends we've all seen over the past year. It is apparent that if things don't change these things WILL happen. This is really just an excuse to talk about Google in a long- winded way. ;-)
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| • | New Search Engine Ranking Algorithm by Shelley Lowery
ExactSeek.com has teamed up with Alexa to provide a brand new search engine ranking algorithm that ranks sites based on content relevancy and Alexa user popularity data.
This unique ranking system not only provides relevant search results, but it also enables website owners to increase their site's ranking in ExactSeek simply by increasing their Alexa ranking.
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| • | Submit Site To Announce It To The World! by Steve Nash
SUBMIT YOUR SITE TO 10,000 SEARCH ENGINES!!! NO, don't bother! It's a waste of time, and you'll probably just receive lots of unwanted e-mail.
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| • | Adswapping your business into the Search Engines by Michael Grant
You have established your business on the world wide web. You create your domain name based on your niche market. You advertise your in offline inprint publications and online advertising resources. You think to yourself, "I have done everything possible to build my business, but how do I get my corporate website listed in the major search engines?"
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| • | The Search Engine Soap Opera by Kalena Jordan
The history of search engines is a bit like the plot of a soap opera. You know - Bo finds Hope, Bo loses Hope, Bo finds Hope again only to discover it's actually Hope's long lost evil twin Princess Gina and so on.
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| • | Rising Above the SEO Reputation by Kalena Jordan
How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth.
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| • | Optimizing Your Site for the Search Engines by Margot B & Associates
So you've built your web site! Don't submit it to the search engines until you've given it a tune-up to make it ready for the search engines.
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| • | Is Your Website Optimized for Search Engines? by Scott Buresh
For the technically inclined, there are numerous places on the web to get detailed, in-depth information on how to properly optimize a web site for the best possible search engine rankings. However, many people don't care about the technical aspects of search engine optimization- they just want to know what is wrong with their site (and how to fix it). What follows is a practical guide that covers some of the most basic search engine issues. It is in no way intended to be comprehensive, but it should help the average site owner determine whether their site is optimized, and if not, how to make some simple changes to improve their search engine rankings.
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| • | What Are Keywords And What The Heck Do you Do With Them? by Karon Thackston
When I first began my online business, I honestly thought that the moment I uploaded my Web site to the host it would magically appear on every search engine in existence. Some of you are giggling. Others are saying, "You mean it doesn't"? No... it doesn't.
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| • | 131 (Legitimate) Link Building Strategies... by Robin Nobles
In search engine optimization, "off page" factors have become more and more
important as they relate to rankings. In particular, solid link popularity can
literally make or break a site with the search engines.
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| • | Search Engines - Old Tricks That Don't Work by Christina Daly
There are so many excellent ways to get a good web page ranking. And then there are ways you want to avoid. Back in the day one could trick the search engines into improving the ranking of their web page by doing some or all of the following tricks. Nowadays search engines have smartened up quite a bit. If you attempt to fool them, your page can get penalized or even dropped. Repeat offenders have been known to have their domain banned completely from the search engines. Here are 5 tricks to avoid completely.
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| • | Which keywords should you optimize your site for? by Sumantra Roy
In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.
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| • | Absolute Top Five Search Engine Marketing Myths Uncovered! by Lee Traupel
It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site – as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
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| • | The Power of the Search by Jackie Ulmer
How many times do you use a Search Engine to begin the process as you venture out onto the Web, in seek of information, entertainment, etc.?
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